- advertising objective
- = communication goalA specific communications (advertising) task to be achieved, with a specific target audience, during a specific period. In the context of marketing, the objectives will be to gain attention, to be understood, to be believed, and to be remembered (i. e. to inform, persuade, compare, and remind).
Big dictionary of business and management. 2014.
Look at other dictionaries:
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising management — articleissues advert=March 2008 context=March 2008 unreferenced=February 2008 Advertising is a management function. While advertising is the event, advertising management is the whole process a function of marketing starting from market research… … Wikipedia
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
advertising — by Malcolm Barnard Advertising (like fashion (q.v.) to which it is closely related) is a central part of Baudrillard s account of consumption and consumerism. Baudrillard s explanation of advertising begins from the observation that… … The Baudrillard dictionary
Advertising Budget — An estimation of a company s promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives. When creating the advertising budget, a company must weigh… … Investment dictionary
objective and task method — /əbˌdʒektɪv meθəd/ noun a method of calculating an advertising appropriation by setting objectives, deciding what tasks are needed to achieve them and then calculating the actual costs involved … Marketing dictionary in english
Tobacco advertising — Part of a series on Tobacco … Wikipedia
Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking … Wikipedia
National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org … Wikipedia
Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… … Wikipedia